Bernardo Sichel serves as the Chief Strategy and Transformation Officer at Shutterfly. With a robust background in steering organizations towards innovative growth and success, Bernardo brings a plethora of strategic expertise to the role.

Before joining Shutterfly, Bernardo was a Partner at McKinsey, spearheading North America Leap Consumer (McKinsey’s business building practice) and Fuel (McKinsey’s practice focused on serving start-ups and venture / growth funds). In these roles, Bernardo led various transformative initiatives across a spectrum of industries, including Consumer, Advanced Industries, and Sustainability, managing everything from concept development and business planning to launch and scaling.

Bernardo has extensive experience in venture and growth funds, where his responsibilities spanned from investment strategies to operational planning and support. His previous positions include key roles at renowned firms such as Decision Strategies International, Arthur D. Little, and Procter & Gamble, in addition to contributing to Venezuela’s national oil company.

In addition to his corporate roles, Bernardo is actively involved in educational and strategic development as a Board Member at Chicago Public Media and a regular lecturer on business strategy. His strategic leadership style is characterized by a results-oriented approach, commitment to innovation, and a strong focus on sustainable and transformative business growth.