Sally Pofcher

Chief Executive Officer of Shutterfly

Sally Pofcher is high energy leader with almost 30 years of experience scaling omni-channel consumer businesses, building brand love while delivering exceptional financial results. Her perspective is enriched by having significant senior roles in every angle of the sector – as CEO, private equity partner (at industry-leading consumer PE firm, L Catterton), consulting partner (at McKinsey), and Board member on multiple consumer businesses.

Sally was CEO of Hanna Andersson from late 2020 thru July 2021, rejuvenating this iconic sustainable children’s apparel brand as an e-commerce business, delivering 30% top line growth and quadrupled profitability.  As Chief Executive Officer of PaperSource from 2007-2015, Sally built a team that transformed the company into a design-driven brand, grew the company from 20 to 120 stores, delivered profitability in line with top-decile specialty retailers, and led a sale process in 2013 that delivered 5x investor returns.

As an Operating Partner at L Catterton, the world’s leading consumer growth investor, Sally was an engaged Board member on a number of portfolio businesses, advisor to a broader set of portfolio CEOs, and active in deal assessment. As a partner at McKinsey & Company, Sally worked with a number of major branded companies and retailers on their growth strategies, format renewal, and operational processes.  She was also SVP of Strategy and Business Development at Gap Inc and spent three years at Citibank in New York and Latin America working with consumer companies.  Sally has a Bachelor’s Degree from Georgetown University and an M.B.A. from Northwestern University/Kellogg Graduate School of Management.

Sally has served on the Boards of Hanna Andersson, Sweaty Betty, Protein Bar & Kitchen, CoverFX, Claire’s, Pet Valu, Boys and Girls Clubs of San Francisco, and Marwen (free fine arts classes for Chicago CPS schools). Sally lives outside Chicago, has three daughters (ages 23, 20, and 11), and has been involved in her community as Co-Chair of the New Trier Township Highschool PTA, Executive Board Member of Marwen (free fine arts classes for underserved Chicago youth), and as a member of Young Presidents Organization.

Jan Paul Teuwen

Chief Financial Officer

Jan Paul Teuwen has served as our Chief Financial Officer since September 2023. Prior to joining Shutterfly, Mr. Teuwen served as Chief Financial Officer and oversaw the global IT operations of Lumileds, a global lighting solutions company, from May 2019 through September 2023. Mr. Teuwen also served in various leadership roles in finance at Lumileds with increasing responsibility before becoming the CFO, from 2011 to 2019. Prior to his work at Lumileds, Mr. Teuwen spent 10 years at Philips where he held controller and FP&A positions with several business areas including R&D, consumer products, retail, and telecommunications.

Mr. Teuwen holds a bachelor’s degree in Business Administration, as well as a master’s degree in Finance and Investments from Erasmus University, Rotterdam.

Bernardo Sichel

Chief Strategy and Transformation Officer

Bernardo Sichel serves as the Chief Strategy and Transformation Officer at Shutterfly. With a robust background in steering organizations towards innovative growth and success, Bernardo brings a plethora of strategic expertise to the role.

Before joining Shutterfly, Bernardo was a Partner at McKinsey, spearheading North America Leap Consumer (McKinsey’s business building practice) and Fuel (McKinsey’s practice focused on serving start-ups and venture / growth funds). In these roles, Bernardo led various transformative initiatives across a spectrum of industries, including Consumer, Advanced Industries, and Sustainability, managing everything from concept development and business planning to launch and scaling.

Bernardo has extensive experience in venture and growth funds, where his responsibilities spanned from investment strategies to operational planning and support. His previous positions include key roles at renowned firms such as Decision Strategies International, Arthur D. Little, and Procter & Gamble, in addition to contributing to Venezuela’s national oil company.

In addition to his corporate roles, Bernardo is actively involved in educational and strategic development as a Board Member at Chicago Public Media and a regular lecturer on business strategy. His strategic leadership style is characterized by a results-oriented approach, commitment to innovation, and a strong focus on sustainable and transformative business growth.

Moudy Elbayadi

Senior Vice President and Chief Technology Officer

Moudy Elbayadi is Senior Vice President and Chief Technology Officer, responsible for driving the technology strategy and roadmap across Shutterfly.

With twenty-five years of experience, Moudy has worked with a number of high-growth companies and across a variety of industries. Most recently, Moudy was Senior Vice President of Product & Technology for Brain Corp, a San Diego-based AI company creating transformative core technology for the robotics industry. Prior to that, he was Executive Vice President, Technology, at mobile app pet care company Wag!, where he oversaw product development, technology operations, security, and DevOps, and was responsible for building the organization’s data insights platform. Prior to Wag!, Moudy served as Vice President and Chief Information Officer for Symantec’s Consumer Business Unit, following the successful sale of LifeLock to Symantec for $2.3B. He has also held leadership positions at ACTIVE Network, Intuit, IndyMac Bank and Bank of America.

Moudy earned a doctorate in leadership and change from Antioch University, a master’s degree in organizational leadership from Chapman University, and a master’s degree in business administration from the University of Redlands. Outside the office, Moudy loves to read, sail his 36’ Cleopatra, take long-distance bike rides, and practice yoga.

Dwayne Black

Senior Vice President and Chief Operations Officer

Dwayne Black is Senior Vice President and Chief Operations Officer of Shutterfly. He is responsible for all strategic and operational aspects of Shutterfly manufacturing, global order fulfillment and customer success operations in the industry-leading Fort Mill, SC; Shakopee, MN; Tempe, AZ; and Plano, TX manufacturing facilities. Dwayne is also responsible for the Shutterfly Business Solutions (SBS) market. An experienced leader in digital printing, Dwayne brings more than 30 years of operations and logistics expertise, with experience opening and restructuring 18 manufacturing and distribution facilities domestically and internationally. Dwayne has played an integral role in numerous acquisitions, including taking Shutterfly from a publicly traded company to private equity.

Prior to joining Shutterfly, Inc., Dwayne served as Vice President of Operations with the Banta Corporation, a leading provider of printing and digital imaging solutions to publishers and direct marketers, owned by RR Donnelley (NYSE: RRD). There, he was most recently responsible for the strategic direction and management of five manufacturing facilities. Throughout his 12-year tenure with Banta, where his clients included many Fortune 500 companies, Dwayne held various leadership positions within Banta’s Literature Management Group, Packaging & Fulfillment Group and Book Group.

Before joining Banta, Dwayne was the Logistics Manager with Porcher Ltd., a division of American Standard, Inc. He has also held management positions for other consumer products companies including Imperial Wallcoverings and Banner Foods.

Todd Marshall

General Manager, Lifetouch

Todd Marshall is the General Manager of Lifetouch, responsible for the Lifetouch portfolio including school, preschool, and church photography, as well as JCPenney Portraits by Lifetouch and BorrowLenses.

Todd brings more than 20 years of experience across strategy, operations and marketing. Most recently, Todd was the Chief Strategy and Digital Officer at Patterson Companies, where he led the design and execution of their digital strategy with a deep focus on modernizing the customer experience and enabling the sales and operations teams with innovative digital platforms. He also had responsibility for driving growth and profitability in Patterson’s software business and was instrumental in defining and executing Patterson’s strategic plan. Prior to Patterson, Todd was a Senior Vice President of Marketing at Target, where he most recently had responsibility for the company’s consumer insights, loyalty marketing, and marketing operations teams. Over his 14 years at Target, Todd led teams in corporate strategy, merchandising, marketing and operations, delivering exceptional financial results and building new capabilities across the organization. Before that, Todd was a management consultant with McKinsey & Company where he was based in Minneapolis and London.

Todd received his B.A. from Franklin and Marshall College and his M.B.A. from the University of Michigan. In his time away from the office, Todd enjoys spending time with his family, golfing, and volunteering in the community.

Sharon Segev

Chief Administrative and Legal Officer

Sharon Segev is Chief Administrative and Legal Officer for Shutterfly. She is responsible for driving the alignment of all business, legal and people operations functions for the Shutterfly family of brands.

Sharon has more than 20 years of international and operational expertise in driving large scale initiatives to enhance business efficiency. Most recently, Sharon was Chief Financial and Legal Officer for Smule, a social platform connecting millions worldwide through music, where she blended functional boundaries managing the finance, HR, legal and business affairs functions to bring a strategic focus to business operations. Previously, Sharon was Executive Vice President and General Counsel at LifeLock where she led LifeLock’s transformation and $2.3 billion acquisition by Symantec and drove the cross-functional transformation of information security, data privacy and compliance for the company. She also previously held senior positions in a variety of strategic business functions including legal, corporate development, people operations and business practices with growth startups, global enterprises and turnaround companies.

Sharon earned a dual degree in Law & Accounting from Tel Aviv University and has been recognized by multiple industry groups, including Business Journal Woman of Influence and Public Company Corporate General Counsel awards.

Sharon is an avid supporter of diversity, inclusion and belonging with an outside-the-box hiring and team-building mindset. She enjoys traveling with her family, creating new recipes and making Shutterfly books to capture her favorite moments and experiences.

Bree Casart

Chief Marketing Officer, Shutterfly

Bree serves as Chief Marketing Officer for Shutterfly, Snapfish, and Spoonflower. Most recently, Bree served as the Head of Digital for Hanna Andersson where she oversaw marketing and e-commerce for the beloved digital-only children’s apparel retailer.

In addition to her experience at Hanna Andersson, Bree brings expertise from iconic brands like Nike, J.Crew, and west elm, where she has led efforts to significantly grow their digital revenues through data-driven marketing and consumer-focused experiences. As Nike’s Global Senior Director of Consumer Experiences, Bree over saw the extension of Nike’s loyalty program to their wholesale partners, launching their first partnership with Dick’s Sporting Goods and bringing the benefits of being a Nike member to the consumer, wherever they shop. Prior to Nike, Bree was the Vice President of Performance Marketing at J.Crew where she helped to reposition the brand’s marketing strategy through a multi-touch attribution lens, implement new technologies focused on personalization and rehabilitate the SEO program. Previous to J.Crew, Bree was the Vice President of Marketing & e-Commerce for home furnishing retailer west elm, where she led the brand’s personalization efforts, launched its first-ever integrated brand marketing campaign and spearheaded a ground-breaking mobile experience redesign.

Bree holds an MBA in Marketing from NYU’s Stern School of Business and a BA in International Political Economy from The Colorado College. She currently lives in Portland, OR with her husband and 7-year-old son, two cats and a very large (120+ lbs) English Mastiff.

George Chao

GM of Spoonflower

George Chao has served as the GM of Spoonflower since October 2023. George has more than 20 years of experience building and growing brands and businesses across all sizes, from startup to billion dollar P&L, and across all business models, from DTC to omni-channel retail to traditional CPG and mass merchants.

He was most recently the CEO of Jetson Health, a DTC dietary supplement startup where he built a subscription-based business from scratch and expanded the brand into physical retail by securing placement at Walmart and Target.

Prior to that, George was the President & COO of Vosges Haut-Chocolat an omni-channel manufacturer of premium chocolate with a factory in Chicago and distribution via e-commerce, physical retailers, owned stores, and B2B. At Vosges, he turned around the business after years of losses by building a high-performing team and simultaneously growing revenues through new merchandising initiatives and reducing costs across all aspects of operations.

At McKinsey Academy, a digital learning EdTech venture, George built the sales, marketing, and client service teams and led all aspects of business development and commercialization.

George was also the Head of Strategy for Mars in charge of Corporate Strategy and serving as an internal consultant for all business units worldwide. As a Senior Buyer at Target, he led both Private Label and National Brand businesses and scaled new ventures such as Fan Central (licensed sports apparel and hard goods).

His favorite job though were his two years as a Stay-At-Home dad when his daughter was three years old.

George has served on the board of Jane Hamley Wells and currently sits on the board of the German International School Chicago.

A native German, George has a Master in International Business from the University of Bamberg and a MBA from Western Illinois University. He lives in Chicago with his now thirteen-year-old daughter and the two of them enjoy time together as foodies and world travelers. When not with her, he ballroom dances, paddle boards, films TikTok videos, or crochets scarves.