Sally Pofcher

Chief Executive Officer of Shutterfly

Sally Pofcher is high energy leader with almost 30 years of experience scaling omni-channel consumer businesses, building brand love while delivering exceptional financial results. Her perspective is enriched by having significant senior roles in every angle of the sector – as CEO, private equity partner (at industry-leading consumer PE firm, L Catterton), consulting partner (at McKinsey), and Board member on multiple consumer businesses.

Sally was CEO of Hanna Andersson from late 2020 thru July 2021, rejuvenating this iconic sustainable children’s apparel brand as an e-commerce business, delivering 30% top line growth and quadrupled profitability.  As Chief Executive Officer of PaperSource from 2007-2015, Sally built a team that transformed the company into a design-driven brand, grew the company from 20 to 120 stores, delivered profitability in line with top-decile specialty retailers, and led a sale process in 2013 that delivered 5x investor returns.

As an Operating Partner at L Catterton, the world’s leading consumer growth investor, Sally was an engaged Board member on a number of portfolio businesses, advisor to a broader set of portfolio CEOs, and active in deal assessment. As a partner at McKinsey & Company, Sally worked with a number of major branded companies and retailers on their growth strategies, format renewal, and operational processes.  She was also SVP of Strategy and Business Development at Gap Inc and spent three years at Citibank in New York and Latin America working with consumer companies.  Sally has a Bachelor’s Degree from Georgetown University and an M.B.A. from Northwestern University/Kellogg Graduate School of Management.

Sally has served on the Boards of Hanna Andersson, Sweaty Betty, Protein Bar & Kitchen, CoverFX, Claire’s, Pet Valu, Boys and Girls Clubs of San Francisco, and Marwen (free fine arts classes for Chicago CPS schools). Sally lives outside Chicago, has three daughters (ages 23, 20, and 11), and has been involved in her community as Co-Chair of the New Trier Township Highschool PTA, Executive Board Member of Marwen (free fine arts classes for underserved Chicago youth), and as a member of Young Presidents Organization.

Moudy Elbayadi

Senior Vice President and Chief Technology Officer

Moudy Elbayadi is Senior Vice President and Chief Technology Officer, responsible for driving the technology strategy and roadmap across Shutterfly.

With twenty-five years of experience, Moudy has worked with a number of high-growth companies and across a variety of industries. Most recently, Moudy was Senior Vice President of Product & Technology for Brain Corp, a San Diego-based AI company creating transformative core technology for the robotics industry. Prior to that, he was Executive Vice President, Technology, at mobile app pet care company Wag!, where he oversaw product development, technology operations, security, and DevOps, and was responsible for building the organization’s data insights platform. Prior to Wag!, Moudy served as Vice President and Chief Information Officer for Symantec’s Consumer Business Unit, following the successful sale of LifeLock to Symantec for $2.3B. He has also held leadership positions at ACTIVE Network, Intuit, IndyMac Bank and Bank of America.

Moudy earned a doctorate in leadership and change from Antioch University, a master’s degree in organizational leadership from Chapman University, and a master’s degree in business administration from the University of Redlands. Outside the office, Moudy loves to read, sail his 36’ Cleopatra, take long-distance bike rides, and practice yoga.

Dwayne Black

Senior Vice President and Chief Operations Officer

Dwayne Black is Senior Vice President and Chief Operations Officer of Shutterfly. He is responsible for all strategic and operational aspects of Shutterfly manufacturing, global order fulfillment and customer success operations in the industry-leading Fort Mill, SC; Shakopee, MN; Tempe, AZ; and Plano, TX manufacturing facilities. Dwayne is also responsible for the Shutterfly Business Solutions (SBS) market. An experienced leader in digital printing, Dwayne brings more than 30 years of operations and logistics expertise, with experience opening and restructuring 18 manufacturing and distribution facilities domestically and internationally. Dwayne has played an integral role in numerous acquisitions, including taking Shutterfly from a publicly traded company to private equity.

Prior to joining Shutterfly, Inc., Dwayne served as Vice President of Operations with the Banta Corporation, a leading provider of printing and digital imaging solutions to publishers and direct marketers, owned by RR Donnelley (NYSE: RRD). There, he was most recently responsible for the strategic direction and management of five manufacturing facilities. Throughout his 12-year tenure with Banta, where his clients included many Fortune 500 companies, Dwayne held various leadership positions within Banta’s Literature Management Group, Packaging & Fulfillment Group and Book Group.

Before joining Banta, Dwayne was the Logistics Manager with Porcher Ltd., a division of American Standard, Inc. He has also held management positions for other consumer products companies including Imperial Wallcoverings and Banner Foods.

Mike Eklund

Senior Vice President and Chief Financial Officer

Mike Eklund is Senior Vice President and Chief Financial Officer for Shutterfly. In this role, Mike will oversee all aspects of Shutterfly’s financial operations including controller, financial planning and analysis, tax, treasury, audit, investor relations and corporate development.

Mike most recently served as Executive Vice President, Chief Financial Officer, Treasurer and Corporate Secretary for Scientific Games. Prior to his time at Scientific Games, he served as Chief Financial Officer of IRI, a global leader in innovative data and analytic solutions and services for consumer, retail and media companies. In addition, Mike spent more than 20 years at Dell Technologies in both financial and operational roles, including leading the value creation and integration function for the $67 billion Dell-EMC combination and serving as chief financial officer of Dell’s $40 billion-plus Client Solutions Business Unit and Global Operations organization.

Todd Marshall

General Manager, Lifetouch

Todd Marshall is the General Manager of Lifetouch, responsible for the Lifetouch portfolio including school, preschool, and church photography, as well as JCPenney Portraits by Lifetouch and BorrowLenses.

Todd brings more than 20 years of experience across strategy, operations and marketing. Most recently, Todd was the Chief Strategy and Digital Officer at Patterson Companies, where he led the design and execution of their digital strategy with a deep focus on modernizing the customer experience and enabling the sales and operations teams with innovative digital platforms. He also had responsibility for driving growth and profitability in Patterson’s software business and was instrumental in defining and executing Patterson’s strategic plan. Prior to Patterson, Todd was a Senior Vice President of Marketing at Target, where he most recently had responsibility for the company’s consumer insights, loyalty marketing, and marketing operations teams. Over his 14 years at Target, Todd led teams in corporate strategy, merchandising, marketing and operations, delivering exceptional financial results and building new capabilities across the organization. Before that, Todd was a management consultant with McKinsey & Company where he was based in Minneapolis and London.

Todd received his B.A. from Franklin and Marshall College and his M.B.A. from the University of Michigan. In his time away from the office, Todd enjoys spending time with his family, golfing, and volunteering in the community.

Sharon Segev

Chief Administrative and Legal Officer

Sharon Segev is Chief Administrative and Legal Officer for Shutterfly. She is responsible for driving the alignment of all business, legal and people operations functions for the Shutterfly family of brands.

Sharon has more than 20 years of international and operational expertise in driving large scale initiatives to enhance business efficiency. Most recently, Sharon was Chief Financial and Legal Officer for Smule, a social platform connecting millions worldwide through music, where she blended functional boundaries managing the finance, HR, legal and business affairs functions to bring a strategic focus to business operations. Previously, Sharon was Executive Vice President and General Counsel at LifeLock where she led LifeLock’s transformation and $2.3 billion acquisition by Symantec and drove the cross-functional transformation of information security, data privacy and compliance for the company. She also previously held senior positions in a variety of strategic business functions including legal, corporate development, people operations and business practices with growth startups, global enterprises and turnaround companies.

Sharon earned a dual degree in Law & Accounting from Tel Aviv University and has been recognized by multiple industry groups, including Business Journal Woman of Influence and Public Company Corporate General Counsel awards.

Sharon is an avid supporter of diversity, inclusion and belonging with an outside-the-box hiring and team-building mindset. She enjoys traveling with her family, creating new recipes and making Shutterfly books to capture her favorite moments and experiences.

Jennifer George Caligiuri

Vice President of Communications and Public Relations

Jennifer George Caligiuri is Vice President of Communications and Public Relations for Shutterfly. She is responsible for all strategic communications functions for the Shutterfly family of brands, including media relations, executive communications, organic social media, issues management and internal communications. In this role, she leads comprehensive corporate storytelling across all internal and external channels.

Jennifer has 20+ years of experience in driving brand and executive visibility and elevating values-based storytelling. Most recently, Jennifer was global director of communications at Headspace, a global leader in mindfulness and meditation, where she was responsible for the company’s PR and influencer marketing efforts, launching in international markets including Germany and France, as well as leading corporate communications, issues management and internal communications. Previously, Jennifer was head of PR at Murad, a prestige beauty brand owned by Unilever, where she oversaw internal and external communications, including the launch of Unilever Prestige’s first-ever social purpose program, while also managing multiple brand launches, organic social content and influencer marketing. Prior to that, Jennifer was director of corporate communications and public relations at The Wonderful Company, owner of FIJI Water, POM Wonderful, Wonderful Pistachios and Teleflora.

Jennifer earned an MBA from Boston University and currently resides in the Bay Area with her husband and two children.

Ty Shay

Chief Marketing & Growth Officer

Ty Shay was most recently the Chief Growth Officer of Manscaped, a global, omnichannel men’s lifestyle consumer brand trusted by over four million men in 38 countries.  Prior to that he was President and Head of Growth at TheKey, the largest premium home care provider in the United States with over 10,000 employees. Shay oversaw growth and all go-to-market functions for the industry leader. Previously, he held the position of Global CMO of Norton LifeLock with over 50MM worldwide subscribers and revenue of over $2B. Shay was recruited to lead global marketing for the newly formed business where he was the CMO after Symantec’s (NYSE: SYMC) $2.3B acquisition of LifeLock (NYSE: LOCK).

Shay also has an impressive track record scaling brands in new categories with successful outcomes, including online insurance giant, Esurance, sold to Allstate, and discount travel site, Hotwire, sold to IAC/Expedia. Shay started his marketing career at Procter & Gamble and Clorox and earned his MBA from Stanford Graduate School of Business and BS in Accounting from University of Illinois.

Michael Jones

Senior Vice President and Chief Consumer Officer

Michael Jones (MJ) has served as Shutterfly’s Senior Vice President and Chief Consumer Officer since January 2023. Prior to joining Shutterfly, MJ held multiple senior executive positions, including CEO of Spoonflower. He was also Chief Revenue Officer at Amplience, a London-based content management platform, where he was responsible for worldwide marketing, sales, business development, customer success, and professional services. MJ has also held senior executive positions at Anatwine/Zalando, RetailMeNot, eBay, and ChannelAdvisor.

MJ serves on the board of Triangle-based MemberHub, a membership management software designed to help organizations work smarter, communicate better, and fundraise more effectively. He is also a limited partner at Bull City Venture Partners, a NC-based venture capital firm that invests in software and internet companies, and the Triangle Tweener Fund, a rolling fund that invests in early-stage companies primarily in the Research Triangle Park area of NC. MJ holds an undergraduate degree from Eastern Illinois University.