Press Releases Feb 09, 2022

Spoonflower Unveils New Luxe Grasscloth Wallpaper

With over 1M designs available from independent artists, Spoonflower offers widest selection of grasscloth wallpaper globally

DURHAM, North Carolina (February 9, 2022) — Spoonflower, a global marketplace offering custom, print-on-demand wallpaper, home decor and fabric is launching its fourth wallpaper substrate, Grasscloth, a sisal grass, woven texture – which is visible –  and applied to a paper backing. Spoonflower’s grasscloth wallpaper requires professional installation, and targets the interior designer audience.   

Grasscloth is a natural handcrafted wallpaper with unique variations and irregularities in texture, color and weave, which is an inherent quality of the material and used by the interior design community to add warmth and elegance  to the space. Previously, only solid or single-color screen printed designs have been available. The advancements in digitally printing this material unlock new design possibilities and sustainable production as every customer selection is made-to-order.

“The launch of our new grasscloth substrate is perfectly timed with market demand,” said Spoonflower’s General Manager, Michael Jones. “The popularity of wallpaper is more than a moment, it’s a movement and the fact that consumers can either curate a custom design or upload their own unique design on the Spoonflower Marketplace makes wallpaper come to life according to each customer’s creativity and self-expression. Grasscloth adds a rich dimension of depth to the Spoonflower wallpaper suite, and we are confident the interior design industry in particular will fall in love with the possibilities Spoonflower’s grasscloth wallpaper presents for every imaginable space.”

Popular home and interior design professional Influencers with collectively over 2.1 million followers including Mina Starsiak-Hawk of HGTV’s hit show, “Good Bones,” high-engagement renovation and redesign enthusiasts Chris Loves Julia and national publication-featured The Brownstone Boys will promote Spoonflower’s grasscloth wallpaper launch on social media featuring custom-designed samples of the substrate in myriad designs by Spoonflower artists.

Spoonflower’s Marketplace includes over 1 million designs, and it powers a diverse community of more than 3.3 million unique artists, creators, makers and interior designers with 4,000 new designs uploaded on average every day. January 2022 marked Spoonflower’s highest wallpaper sales month since the product’s 2012 introduction and 148% YoY customer growth and it is based in the tech hub Research Triangle Park (RTP) area in Durham, North Carolina with an international office in Berlin.

About Spoonflower  
Spoonflower is a global marketplace connecting and empowering artists, makers and consumers in the creative economy. The company’s on-demand digital platform has revolutionized the textile industry in its development of an eco-friendly, sustainable and scalable manufacturing process. With Spoonflower, consumers can either design their own patterns on premium fabric, wallpaper and home goods or shop from a leading Marketplace of over 1M designs and 3.3M creatives. Today, Spoonflower is the design destination for its ever-increasing loyal global audience that places a premium on personal expression and aspires to convert their entrepreneurial dreams into thriving small businesses. Spoonflower was acquired by Shutterfly in 2021. For more information, visit spoonflower.com