REDWOOD CITY, Calif., Jun 04, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, announced today that Kathryn Olson has been named chief marketing officer. In her new role, Ms. Olson will be responsible for expanding Shutterfly’s premium lifestyle brand through results-driven integrated marketing, merchandising and customer experience. She will oversee the innovation of Shutterfly’s award-winning products and services, corporate communications, and the Company’s overall brand positioning including advertising, customer acquisition and retention, merchandising, direct-marketing, and creative services.

Ms. Olson will report to Shutterfly’s president and chief executive officer, Jeffrey Housenbold. “Kathryn is a strong leader and world-class consumer marketer with deep experience in building brands, acquiring customers, establishing co-marketing partnerships, delivering new and innovative products, and growing market share,” said Housenbold. “Kathryn’s experience marketing to women makes her particularly attuned to the needs of our rapidly growing customer base and we’re pleased to have her on board, helping us to achieve Shutterfly’s strategic vision and business goals.”

Ms. Olson has more than 20 years experience in strategic marketing for major consumer brands and she has served on the board of trustees for the ANA, Association of National Advertisers. Throughout her career, Kathryn’s work has been recognized with a number of industry awards including the Toy Industry Association’s “Most Innovative,” “Most Educational,” and “Overall Product of the Year” awards, in an unprecedented sweep in 2005, as well as Ad Week magazine’s “Ad of the Week” award. Ms. Olson is also a member of the board of trustees for the Women’s Sports Foundation.

Prior to joining Shutterfly, Ms. Olson served as chief marketing officer for LeapFrog Enterprises, Inc., where she oversaw all elements of marketing including consumer insights, product direction, advertising, corporate communications and licensing. Prior to LeapFrog, she was vice president of consumer marketing for the William Wrigley Jr. Company. Previously, she was executive vice president of marketing for Nordstrom.com, where she launched and helped establish the Internet apparel site as the industry’s premier site. Ms. Olson’s vast experience with consumer brands and consumer marketing also includes tenure as vice president of global marketing for Monsanto Life Sciences and a decade in various positions with The Quaker Oats Company including lead roles with the Gatorade and Snapple brands.

Ms. Olson earned her Bachelor of Science degree at the University of Illinois, Champaign-Urbana, IL and her M.B.A. from the University of Chicago, Chicago, IL.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than one billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Bridgette Thomas, 650-610-3519
[email protected]

Copyright Business Wire 2007

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