REDWOOD CITY, CALIF. – (August 10, 2005) — Responding to customers’ requests for more options to preserve and share memories, Shutterfly Inc., the leading independent e-commerce company specializing in digital photo products and services, today introduced PhotoShow DVD, a product that enables customers to transform their favorite photos into an entertainment experience.

With PhotoShow DVD, Shutterfly enables customers to be the producer of their own multimedia slideshow by helping them pair their pictures with music, visual transitions and special effects. Slideshows are easy to design directly on the Shutterfly website and customers are not required to download special software as part of the order process. Customers and their families can enjoy their DVD slideshow on their televisions in the comfort of their living room or on their personal computers.

Shutterfly’s PhotoShow DVD is perfect for commemorating special events or for creating a one-of-a-kind gift. Consumers can select one of six “styles” such as Wedding, Baby, Travel, Party, Simple (a perfect showcase for everyday shots) or Memories (ideal for an anniversary or a year in review). Each style includes a recommended selection of the following effects:

• Music such as blues, classical, country, jazz, rock, holiday, pop and electric
• Transitions between pictures, such as fades, pinwheels, stars, bubbles and mixes
• Borders for pictures, such as roses for Wedding, stamps for Travel, streamers for Party and more
• Credits to introduce and end the slideshow

To create a PhotoShow DVD, choose “DVD” in the Shutterfly Store and follow these simple steps:

1. Choose a style to compliment your favorite pictures (up to 400)
2. Customize the title and effects (optional)
3. Preview slideshow
4. Personalize the design of the keep case cover with the title, and pictures
5. Select delivery method (i.e. mail back to you or straight to friends and family members) and customize with a gift message, if applicable

Shutterfly’s PhotoShow DVDs are available for $19.99 through August 17. Following the introductory sale, DVDs will be regularly priced at $24.99.

As with all Shutterfly photo products, the company’s wide assortment of image editing enhancements (e.g. cropping and red-eye removal) can be applied to each picture for no additional charge, making Shutterfly’s PhotoShow DVD more distinctive and memorable.

For more information on Shutterfly’s PhotoShow DVDs, please visit: http://www.shutterfly.com/dvds

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About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519