REDWOOD CITY, CALIFORNIA (March 30, 2001) — Of all the demands faced by parents with the arrival of a new baby, the clamor for news and that “first peek” by friends and family can seem impossible to satisfy. Customizable photo card baby announcements from Shutterfly are a quick, easy solution for parents who may be dead-on-their-feet, but who still are dying to share snaps of their little darling with practically everyone they have ever met.

“Playing, bonding, round-the-clock feedings, burpings and diaper changes take their toll as new baby priorities,” said new mother Margie Fox Longert, 34, New York City. “Everybody was bugging us for pictures, and Ken and I figured Miss Isabelle would be two before we’d have the time and energy to send out birth announcements.

“One night between our midnight and 2 AM feedings, I sat down at the computer and uploaded some photos to Shutterfly,” said Longert. “I was amazed because it was so quick and easy to crop and add borders to the pictures.

“I chose the best photo (which was hard!), a cute card style and wrote a little message inside,” said Longert. “Shutterfly did the rest, including addressing, stamping and mailing.”

Longert said that since the birth announcement card was so popular with their friends and family, she has sent photo cards heralding Isabelle’s first tooth, first step and showing-off her latest outfit.

“We want to make it as picture-perfect and as easy as possible for parents to share the joy of a new baby with everyone in their lives,” said Eva Manolis, Shutterfly founder and vice president, products and services.

“Our photo cards are the highest-quality. They provide design options or allow for personalization to whatever degree the parents want,” she said.

Once digital images are uploaded to www.shutterfly.com, parents select an announcement style (e.g., baby boy, girl, twins), choose their favorite baby photo, add personal details to suggested layouts or write their own text. Parents even can have the cards mailed directly by Shutterfly from their online address book (addresses can be easily uploaded from Palm or Microsoft Outlook) or simply request cards be boxed and sent to them for mailing.

Card orders are typically shipped within 48 hours of receipt, and prices are as low as $1.49 per card. “It’s the ultimate in convenience, personalization and sharing, and all at a very competitive price,” said Manolis.

About Shutterfly
Shutterfly is the leading online photo service that makes it simple, convenient and fun for people to take and share pictures. Using the Internet and a digital or film camera, Shutterfly enables users to easily enhance, personalize, store and share pictures online or through high-quality prints. Shutterfly users can digitally enhance photo images (e.g., eliminate red-eye), and can further transform their pictures with special effects and borders. Shutterfly offers features to create photo cards, invitations and calendars, all of which can be mailed to friends and family worldwide. Shutterfly is consistently recognized for its photo quality and features, and most recently was named “Best Quality and Best Overall” online photo service by Family PC magazine. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

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Shutterfly, Shutterfly.com and the Shutterfly logo are trademarks of Shutterfly, Inc.