Bree Casart

Aug 03, 2023

Bree serves as the Senior Vice President and Chief Customer Officer for Shutterfly and Snapfish. Most recently, Bree served as the Head of Digital for Hanna Andersson where she oversaw marketing and e-commerce for the beloved digital-only children’s apparel retailer.

In addition to her experience at Hanna Andersson, Bree brings expertise from iconic brands like Nike, J.Crew, and west elm, where she has led efforts to significantly grow their digital revenues through data-driven marketing and consumer-focused experiences. As Nike’s Global Senior Director of Consumer Experiences, Bree over saw the extension of Nike’s loyalty program to their wholesale partners, launching their first partnership with Dick’s Sporting Goods and bringing the benefits of being a Nike member to the consumer, wherever they shop. Prior to Nike, Bree was the Vice President of Performance Marketing at J.Crew where she helped to reposition the brand’s marketing strategy through a multi-touch attribution lens, implement new technologies focused on personalization and rehabilitate the SEO program. Previous to J.Crew, Bree was the Vice President of Marketing & e-Commerce for home furnishing retailer west elm, where she led the brand’s personalization efforts, launched its first-ever integrated brand marketing campaign and spearheaded a ground-breaking mobile experience redesign.

Bree holds an MBA in Marketing from NYU’s Stern School of Business and a BA in International Political Economy from The Colorado College. She currently lives in Portland, OR with her husband and 7-year-old son, two cats and a very large (120+ lbs) English Mastiff.