REDWOOD CITY, Calif., May 23, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, today announced the “Celebrate Him” Story Book as the Company’s favorite gift for Dad this year. With design elements inspired by Dad’s closet and ten guided text prompts such as “Something I want to tell my Dad is…” customers can make unique photo book mementos for the hard-to-buy for Dad.

With as few as thirty pictures, and in as little as one hour, customers can create either an 8×8 or 12×12 Story Book with their own title, hardcover and spine details to ensure their creation is truly one of a kind.

According to Chris Chute, Research Manager, Worldwide Digital Imaging Solutions and Services at IDC: “Shutterfly has established itself as the leader in photo books by consistently delivering high-quality, innovative products that are easy for consumers to create. With new seasonal introductions like the “Celebrate Him” book for Father’s Day, Shutterfly is expanding its personalized photo gift selection to meet the growing consumer demand for more ways to creatively express themselves throughout the year.”

Shutterfly’s Five Favorite Gifts for Dad:

1. “Celebrate Him” Story Book – Make Dad a personalized, guided square photo book to share your special memories.

2. Personalized Playing Cards – Create unique cards to liven up family game night.

3. Photo Coasters – Design drink coasters that capture your fun family moments.

4. Photo Mug – Give Dad’s cup of joe a boost with your “mug shot.”

5. Photo Desk Organizer – Decorate Dad’s desk in a new way with his favorite family photo.

Shutterfly’s Father’s Day gifts are designed to help customers celebrate their treasured memories with Dad. Gather special photos from recent birthdays, family outings or everyday family bonding moments to create a unique and meaningful Father’s Day gift your Dad will treasure. Coordinating Father’s Day greeting cards are also available that feature up to four pictures in collage designs.

For inspiration and to get started, visit: www.shutterfly.com/fathersday

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than one billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Rachel Elizondo, 650-610-5835
relizondo@shutterfly.com

Copyright Business Wire 2007

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