At Shutterfly, we have a deep connection with the joy that comes with opening up a holiday card from someone you love. We also understand that those cards usually start as trees. That’s why we’re thrilled to introduce a 100% recycled paper that you can use for your holiday cards this year! Made from 100% post-consumer waste, this isn’t just any paper—it’s paper that’s been given a second life. Instead of ending up in a landfill, it’s been transformed into beautifully bright, clean white cardstock, perfect for sending season’s greetings to loved ones near and far. 

Why Recycled Paper Matters 

When you choose recycled paper, you’re making a better choice for the environment. When you pick a recycled paper card, you’re actively supporting a circular economy. Using 100% post-consumer waste (PCW) means we’re taking materials that have already served their purpose and giving them a second life. This reduces the need for virgin resources, like trees, and keeps valuable materials out of landfills. But the benefits go beyond that. 

By keeping paper in circulation, we’re helping to create a closed-loop system, where products are continually reused, recycled, and repurposed. As this practice becomes more common, it can help reduce greenhouse gas emissions, conserve water, and minimize energy consumption.  

There’s an economic side to this, too. Using PCW materials strengthens recycling systems by creating demand for recycled paper products. When you choose recycled, you’re helping to drive the market for collected recyclables, which in turn supports recycling facilities and the jobs associated with them. It’s a win-win—reducing the environmental impact while also contributing to a more sustainable economy. 

Reduce, Reuse, Recycle

What’s even better is that this cardstock isn’t the end of the line. With inks that are compatible with recycling, your PCW cards and stationery can go straight into your curbside recycling bin once they’ve served their purpose. It’s a full-circle approach to sustainability, helping us all reduce waste and keep materials in use for as long as possible. 

And, because this cardstock is processed chlorine-free (PCF), it means fewer chemicals are used in production, which is better for our waterways, ecosystems and customers. 

By opting for the 100% recycled cardstock for your cards & stationery project, you’re making a better choice for people and the planet.  

Shop Shutterfly’s extensive Holiday Card collection here!