REDWOOD CITY, Calif., Nov 20, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today introduced “Holiday Traditions from Real Families”, an online destination where customers can view inspiring ideas, print step by step instructions and listen to Shutterfly families share their traditions in their own words for a variety of holiday themed projects to help families create their own memories the season. Learn more at www.shutterfly.com/holidayfamilies.

“We are continually inspired by the creativity of our customers, and what better way to celebrate the season than through sharing their favorite traditions,” said Kathryn Olson, Chief Marketing Officer of Shutterfly. “Visitors can download printable instructions to help them start new traditions with their family.”

Real Shutterfly families share six great family activities:

— Creating a Card Wreath: Is your mailbox jammed full of holiday cards? The Griffin family shares simple steps for creating a unique way to display cards and family letters. To learn more, visit: www.shutterfly.com/holidayfamilies/docs/cardwreath.pdf

— Executing a Top Notch Photo Shoot: The Merkel family captures silly poses and precious moments during this great family activity. These photographs make great gifts for friends and family. To learn more, visit: www.shutterfly.com/holidayfamilies/docs/photoshoot.pdf

— Cookie Cottages: Delicious! The Fee family shares a simple recipe for creating delicious holiday treats with the help of little elves at home. Celebrate this festive time by capturing the special moments and adding them to a recipe photo book. To learn more, visit: www.shutterfly.com/holidayfamilies/docs/cookiecottages.pdf

— Year in the Life Photo Book: Inspiration for creating a Photo Book that chronicles a year in a family’s life – or perhaps baby’s first year – as a great gift idea. The Kirchoffner family makes a Photo Book to celebrate each year. To learn more, visit: www.shutterfly.com/holidayfamilies/docs/documentyear.pdf

— Using Collage to Tell Your Story: The Berger family gives ideas for using multiple pictures to capture a story; from creating a family tree to capturing a sequence of actions like baby’s first steps. To learn more, visit: www.shutterfly.com/holidayfamilies/docs/usingcollage.pdf

— Becoming the Family Historian: Get great tips from the Biagi family on how to document your family’s history. Guidance on developing a plan, when and where to capture the moments, and how to save and share historical photos so that they can be added to later. To learn more, visit: www.shutterfly.com/holidayfamilies/docs/familyhistorian.pdf

The “Holiday Traditions from Real Families” microsite is a great place for customers to gather ideas and inspiration this season. It also offers quick links to Shutterfly photo projects and gifts like Photo Books, Holiday Cards and more.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276
gsloan@shutterfly.com

Copyright Business Wire 2007

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