In a recent episode of The Marketing Playbook, our very own Liana Thompson, VP of E-Commerce, shares her insights on leadership, brand strategy, and the power of curiosity. Her conversation with host Mark Friedman is a masterclass in how to lead with intention and build meaningful customer connections in the digital space. Listen here!

“Try everything.”
This simple but powerful mindset has guided her through a dynamic career in marketing and e-commerce, from early roles in brand management to her current leadership at Shutterfly. She emphasizes the importance of experimentation, especially in fast-moving industries, and encourages teams to take smart risks and learn from every outcome.

Empowerment in Action
Liana believes in giving her team ownership over their work, trusting them to make decisions and innovate. This approach fosters accountability and creativity, especially in high-stakes seasons like the holidays, when Shutterfly’s e-commerce engine is in full swing.

Behind the Resume
Listeners also get a glimpse into Liana’s personal story — including a networking event that changed her life and a unique childhood experience that shaped her analytical thinking. These anecdotes add depth to her professional narrative and highlight the value of diverse experiences in shaping leadership style.

Ready to hear Liana in action?  Listen here!