AMAZON.COM TO PROVIDE ONLINE PHOTO SERVICES POWERED BY SHUTTERFLY

Aug 22, 2005

REDWOOD CITY, CALIF. – (August 22, 2005) — Shutterfly, the leading independent e-commerce company specializing in digital photo products and services today announced a new relationship with Amazon Services, Inc. to promote and provide its products and services through the Amazon.com website. Amazon.com customers can take full advantage of Shutterfly’s award-winning service immediately through a co-branded website (www.amazon.shutterfly.com) as well as through the Amazon.com homepage and the Amazon.com Electronics store (www.amazon.com/electronics).

“Amazon is looking forward to working with Shutterfly,” said Glenn Cunningham, Vice President of Amazon’s Electronics store. “Our customers have come to expect a superior shopping experience from Amazon.com and we believe, with the addition of Shutterfly’s digital photography products and services, this will serve to enhance their shopping experience with us.”

The following Shutterfly photo products and services are now available to Amazon.com shoppers in one convenient location:
• Professionally developed photographs ranging in sizes from wallets to 20×30 large-formats
• Design-it-yourself photo cards, calendars, photo books and photo gifts, including mugs, t-shirts, and a variety of other personalized products, that can be shipped directly to friends and family all over the world
• Free online picture sharing including sharing a single album at a time and creating up to two free “Collections,” a personal address for storing and sharing an unlimited number of photo albums
• Easy-to-use image organization and uploading tools
• Free, unlimited online image storage
• Free image editing tools (i.e. cropping, red-eye removal, enhancing color effects and adding borders)

“We are very excited to welcome Amazon’s tens of millions of shoppers into Shutterfly’s community of users and to introduce them to all that they can accomplish with their digital images, online,” said Jeffrey Housenbold, President & CEO of Shutterfly. “Together, Amazon and Shutterfly will enable consumers to easily turn their precious memories into distinctive photographs and gifts.”


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About Amazon.com
Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.
Amazon.com and its affiliates operate seven retail websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519