REDWOOD CITY, Calif., Apr 18, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, today announced that it has been named a finalist for a Copernican Award. Awarded annually by Creative Good, a New York-based customer experience consultancy, the Copernican Awards recognize top companies and organizations that succeed by putting customers at the center of their “business universe.”

Shutterfly is a finalist in the $100+ million in revenue category, along with NYTimes.com, Endeca and Thomas Pink.

“Like the misguided early notion – debunked by Copernicus – that the universe revolves around the earth, many businesses today still think that they, not their customers, are at the center of the business universe,” said Creative Good CEO Phil Terry. “The Copernican Awards recognize companies that put customers first. Customer experience will be as important in the 21st century as advertising was in the 20th century.”

The 2007 Copernican Award winners will be announced at the Rainbow Room in New York City on Wednesday, April 18, 2007. Past winners included JetBlue, Netflix, Google and TiVo.

About Creative Good

Founded in 1997 and based in New York City, Creative Good is the industry’s first and oldest customer experience firm. Clients include leading retailers, media and financial services firms from around the world. See more information at www.creativegood.com.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos and to tell their stories in a creative and thoughtful manner. Shutterfly has more than one billion images stored in its digital archive. More information about Shutterfly is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Bridgette Thomas, 650-610-3519
bthomas@shutterfly.com

Copyright Business Wire 2007

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