REDWOOD CITY, Calif., May 22, 2007 (BUSINESS WIRE) — Catering to the two million registered brides in the United States, Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, today announced a partnership with the nation’s leading bridal retailer, David’s Bridal. Through this relationship, Shutterfly will extend its ability to assist brides in preserving and sharing their precious memories of their wedding experiences.

“We are excited to strengthen our commitment to the bridal audience through this new partnership with David’s Bridal,” said Doug Galen, Senior Vice President of Business and Corporate Development at Shutterfly. “Over the years, our high quality products, photo sharing and storage features have endeared us to thousands of brides. Collaborating with such an established brand in the wedding industry will further enhance our bridal customers’ experience during this high point in their lives.”

The David’s Bridal partnership will commence with a series of online promotional efforts, such as special Photo Book offers for both recently registered brides and those that are “just married.” Additionally, registered users on DavidsBridal.com will receive free prints when signing up at Shutterfly.com, and Shutterfly will be one of David’s Bridal’s exclusive website sponsors. Beginning in July, Shutterfly will also partner with David’s Bridal at bridal shows in which they participate nationwide, to provide a gift to all brides who schedule an appointment at David’s following the show.

“David’s Bridal has always been committed to providing brides with the ultimate shopping experience,” said Veronica Smith Katz, Vice President, Strategic Partnerships. “Through our partnership with Shutterfly, we can offer a single destination where brides can plan, preserve and share this special day with friends and family, today and for years to come.”

Photo Books are Shutterfly’s most popular bridal gift. Brides can personalize their Shutterfly wedding book from cover to cover; they can create a top-quality keepsake that celebrates their wedding day memories with themed styles, custom covers, a variety of fonts, page layouts and templates. Today, Shutterfly also announced enhancements to its award-winning photo book line, helping brides to easily create Photo Books for multiple members of the wedding party. Photo Books are available in four separate sizes: the 5×7 casual book, the 8×8 story book, the 8.5×11 classic book and the 12×12 memory book. Customers can now convert a photo book from one size to another with a simple click of a button, allowing a bride to make one book for herself while sending smaller copies to parents, in-laws and members of the wedding party.

For more ideas on how to create high quality keepsakes and gifts for the wedding party please visit www.shutterfly.com/wedding.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than one billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

About David’s Bridal

With more than 50 years of bridal experience, David’s Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted wedding dresses and accessories, available at affordable prices. Today, with more than 270 locations nationwide, David’s Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a bridal store nearby, consumers can call 1-877-693-BRIDE or visit www.davidsbridal.com.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Rachel Elizondo, 650-610-5835
[email protected]

Copyright Business Wire 2007

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