When Travel + Leisure set out to find the best online photo book makers of 2025, they tested eight leading platforms for design flexibility, print quality, ease of use, and overall value. The verdict? Shutterfly came out on top as Best Overall.

Why Shutterfly Stands Out

• Flexible creation options: Whether you prefer to design every page yourself, use auto fill, or let Shutterfly’s “make it for me” service handle the details, there’s a workflow for everyone.
• Exceptional print quality: Reviewers praised the sharp, vibrant images and premium finishes that make every book feel special.
• Wide variety of styles: From hardcover and layflat albums to different cover materials and page types, Shutterfly offers choices to fit every occasion.
• Trusted experience: With intuitive tools and reliable service, Shutterfly makes preserving memories simple and enjoyable.

The Competition
Other platforms earned recognition in niche categories: Canva for design options, Mixbook for value, Artifact Uprising for luxury, Printique for ease of use, Papier for softcovers, Heirloom for video books, and Pinhole Press for kids’ books. But Shutterfly was celebrated for delivering the best balance of quality, customization, and convenience.

The Takeaway
Travel + Leisure’s conclusion reinforces what Shutterfly customers already know: when it comes to creating photo books that capture life’s most meaningful moments, Shutterfly is the trusted choice.

Read the full article here, and get started on your next photo book at www.shutterfly.com